RFID in Europe Magazine Febuary 2016

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RFID in Europe AISBL is a not-for-profit organization established in 2012. RFID in Europe's principle goal is to promote the adoption of Radio Frequency Identification and related technology solutions enabling small and medium sized organizations throughout Europe to gain competitive advantage through their best use. RFID in Europe connects with European end-users, operators, solution providers, universities, research establishments, non-government and government organizations and all other European stakeholders through own initiatives and promotion of national projects via our international network. RFID in Europe is an extension of a European Commission FP7 Thematic Network called RACE networkRFID initiated in 2009.


The concept of using a sign to identify RFID applications for the benefit of public notification and transparency has been introduced over the past few years by a number of RFID related organisations including RFID operators. Most of these signs are specific to applications or a particular service and have no visibly recognizable commonality. To date only very few operators have chosen to display signs publicizing the use of RFID technology as such. This is partly because the technology can be used in a variety of ways and there are significant functionality and performance differences within the scope of technologies referred to as RFID. Members of the retail sector subscribing to EPCglobal have created and are currently using a globally harmonized sign to draw attention to the use of EPC RFID technology and a specific standard. In 2009, ISO released a standard for a generic RFID emblem that can be used to indicate technical specifics of tags and readers.

This concept was also recognized at European level when the European Commission published its Recommendation on the implementation of privacy and data protection principles in applications supported by radio-frequency identification on May 12th, 2009. Sections 8 and 9 of the Recommendation address the use of a common European signs to inform individuals of the presence of readers and tags.

Work Package 5 of RACE networkRFID addresses different aspects of improving public awareness for RFID as a means to allow this technology to fulfil its economic promise, while at the same time mitigating the risks of it being used to the detriment of the public interest, thus enhancing its acceptability. One of the deliverables of WP 5 is the aggregation of stakeholder input to formulate requirements for the best possible approach to inform about the presence of readers and tags through common European signs.