RFID in Europe Magazine Febuary 2016

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RFID in Europe AISBL is a not-for-profit organization established in 2012. RFID in Europe's principle goal is to promote the adoption of Radio Frequency Identification and related technology solutions enabling small and medium sized organizations throughout Europe to gain competitive advantage through their best use. RFID in Europe connects with European end-users, operators, solution providers, universities, research establishments, non-government and government organizations and all other European stakeholders through own initiatives and promotion of national projects via our international network. RFID in Europe is an extension of a European Commission FP7 Thematic Network called RACE networkRFID initiated in 2009.

Work Package (WP) 5

Trevor Peirce
Through the widening diversity of RFID applications many of which increasingly introducing their presence in the daily lives of Europeans, public trust and tolerance is becoming more important if not essential to RFID's future. Work Package 5 exists to provide a platform for all stakeholders to build consensus towards proactive actions to maintain and build confidence, supporting dissemination and allowing Europe to profit to a maximum from RFID.

WP Leader: AVANTA GLOBAL (since September 2010)

NOTE: Work Package 5 thanks Informationsforum RFID for their commitment, contribution and leadership of WP 5 from March 2009 to August 2010.


The growth and further implementation of RFID technology in Europe is of great importance for both businesses and consumers. It is foreseen that RFID will play a significant role in enhancing the competitiveness of European companies in increasingly global markets. However, economic success also depends on the acceptance of the technology by the general public. Therefore, it is essential for this project to take into account the views of consumers and explore at an early stage ways to create public awareness and foster acceptance of the RFID technology.

WP5 offers a platform to continue the dialogue between stakeholders that has been initiated in the European Commission’s RFID Expert Group. It is the objective of WP5 to manage this dialogue and identify suitable ways to improve public awareness. Aligned with the European Commission’s Recommendation on the implementation of privacy and data protection principles in applications supported by radio-frequency identification, 12th May 2009, WP5 will focus, on one hand, upon how transparency can be increased through the use of a common European (RFID) sign. On the other hand, on increasing awareness through the use information campaigns. WP5 will work closely with WP4 regarding privacy and security as these issues also affect consumer trust and acceptance and with WP6 and 7 to define the identity of the network. In addition, WP5 is responsible for supporting WP7 (Dissemination) by providing the public with information on the awareness-building work of RFID in Europe (RACE networkRFID).

Draft guidelines for the use of the common RFID sign-2


For further information please contact Trevor Peirce of AVANTA GLOBAL: avanta@scarlet.be

WP5 also invite you to interact with WP5 through LinkedIn at the following address:





  • WP5 RFID Harmonized sign meeting - Berlin, 17th September 2009

Discussion of RFID related sign, emblem and logo related European and International initiatives.

  • WP5 meeting - Dusseldorf, February 2010
  • WP5 D5.1.2 – Requirements for RFID Sign (Public) Report, 25th February 2010


  • EC Recommendation Informal Work Group meeting - Brussels, 28th April 2010
  • EC meeting - Brussels, 6th September 2010
  • EC key stakeholder meeting - Brussels, 30th September 2010

All stakeholders present agreed that the common European sign cannot be a commercial logo.

  • EC meeting - Brussels, 12th October 2010
  • EC meeting - Brussels, 13th January 2011
  • WP5 online survey launch, seeking stakeholder input to common European sign use, 21st January 2011
  • WP5 conference call, 7th February 2011

Discussion about on-line survey results with WP5 stakeholders

  • EC sign meeting - Brussels, 9th February 2011
  • EC meeting - Brussels, 15th March
  • Conference call with ERRT members, 17th March 2011
  • WP5 stakeholder meeting “RFID sign” - Prague, 31st March 2011

Final review of WP5 guidelines for use position paper.

  • EC meeting sign meeting - Brussels, 1st April 2011
  • WP5 D5.1.3.1 & 2 Call for ideas - or - Compilation of existing signs and their conditions of use “Guidelines For Use” (Public) Position Pape, 16th May 2011


  • EC meeting sign and RFID Mandate Phase 2 - Brussels, 23rd May 2011