RFID in Europe Magazine Febuary 2016

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RFID in Europe AISBL is a not-for-profit organization established in 2012. RFID in Europe's principle goal is to promote the adoption of Radio Frequency Identification and related technology solutions enabling small and medium sized organizations throughout Europe to gain competitive advantage through their best use. RFID in Europe connects with European end-users, operators, solution providers, universities, research establishments, non-government and government organizations and all other European stakeholders through own initiatives and promotion of national projects via our international network. RFID in Europe is an extension of a European Commission FP7 Thematic Network called RACE networkRFID initiated in 2009.

Work Package Two

Alexander Hille
Technology Roadmap and Market Analysis (Alexander Hille): The main goal of WP2 is to establish the market position for RFID in Europe in comparison with other parts of the world and to roll out a Roadmap of technology and applications for the near future upon which to concentrate and focus technical development and business efforts.

WP Leader: FHG IML

The roadmap should help companies, providers and politics to follow the state of the art from RFID to wireless technologies in general. Together with an open web platform the SME service providers can also be federated to increase the European business strength.

The WP aims to clarify the context of the current state of the art regarding technology and market conditions for all stakeholders such as users, providers, politicians and the public, drawing upon market analysis and relevant EU project outcomes. By road mapping the needs and available technologies for the future the stakeholders receive an open base of further developments and Enterprise. The market analysis highlights the position of Europe in the field of RFID and points out next steps to follow the world wide development of RFID.